Saturday, November 30, 2013

Defining Social Media in Art


I have 1,144 friends. I only talk with about 100 of them, and I’m only friends with about 50 of them, but Facebook reports I have 1,144 friends, so I guess I do.
            We live in a world of constant connection: 24/7 communication is not an option—it is a responsibility. When the guy in front of you at Starbucks looks like Zac Efron, it is your duty to text your best friend, upload a pic to Instagram, and tweet about it using #omgZacEfron’sOrderingACaramelMacchiato. Ten minutes, twelve likes, and a jealous best friend later, you know you have sufficiently made a social contribution.
            It is this way of being and thinking that defines much of my generation. As a product of these social media-infused times, I am both a participant and an observer of the ways in which we communicate and behave online. While I do not believe that technology completely defines my generation, social-media is undoubtedly the notably gene-mutation of our collective generational DNA. Moreover, our over-tweeted, instagramable upbringings have raised us to live on the principles of interdependence and immediate-gratification. It is this shift in life outlook that is causing (or perhaps forcing) artists to reevaluate how they create their work. We see—in this class as well is in our everyday lives—artist utilizing social media to create as well as publicize their art. While I feel there is nothing wrong with this phenomenon, it does pose the question—should artists be tailoring themselves the changing tides of each generation, or creating the waves themselves?

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